@Jo "Banking chain Halifax has been rebranded by Rufus Leonard, in a bid to help it compete with digital banks and fintech brands like Monzo and Starling, while attracting a younger audience." https://www.designweek.co.uk/issues/8-14-april-2019/halifax-gets-a-new-brand-to-keep-up-with-digital-banks/
@Jo speaking as someone in that younger audience: its failed, the old logo looked significantly better
@Jo the fact that it lasted such a long time is proof that it was fine as it was tbqh
I can only imagine that they felt threatened by TSB or some shit (despite TSB not being a separate entity for like 20 years)
@Jo ah yes tsb that well known competitor that is not at all still plagued with having to rebuild its image have the it problem they had but also from coming at the bottom of which? polls repeatedly
I don't like it
Logotype is too light
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